Blog posts by Marianne Brierley
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12 January 2023What service designers do (part 2) – creating a vision and designing for the current reality
Part 2 in a 2-part series about service design. This post looks at turning insights into visions, and designing for the stage services are at.
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5 January 2023What service designers do (part 1) – generating understanding and facilitating decision making
The first of 2 posts focusing on what service design is, and the value service designers bring to multidisciplinary teams.
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17 August 2022Making sense of complexity in the public sector
What systems thinking is and why it’s useful in public sector projects.
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2 March 2020Why you should value user research and what to do when people don’t
We sometimes come across people who don’t believe in or value user research. Here are the 6 most common challenges we experience and how to overcome them.
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30 July 2019My new found love of empathy mapping
Empathy mapping is a tool I’ve used in the past with varying degrees of success, but it worked really well with North Lincolnshire Council.
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16 July 2019Some alternatives to using personas
We need to keep focussed on the person using a service. The default tends to be personas, but I’d like to talk about the alternatives.